Pre-ordering Killzone 2 was totally useless (Killzone 2)

The Dutch PlayStation website PSFocus.nl was recently in discussion with the retailer Futurezone about pre-ordering Killzone 2. Futurezone claimed that it was totaly useless to pre-order Killzone 2.
Pre-orders are to make sure that you get a copy of the game on the day of the release. This was in the case of Killzone 2 unnecessary. Futurezone sells loads of copies of this game everyday but the shelves in the store are still completely full.
The discussion about the usefulness of pre-ordering is in full bloom on the site, but what do you guys think about this statement?
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